“Seek 1mm under your skin”
A small but great figure that causes a change in the skin '1mm' give its beauty
by hwangkumhee
“Seek 1mm under your skin”
A small but great figure that causes a change in the skin '1mm' give its beauty
by hwangkumhee
Hwang Kum-hee, CEO of Hielk, said, "Because of my mother who owned the pharmacy, I had
used many different products since I was young and with those earlier experiences, I opened
my eyes to cosmetics earlier in my age.
When she was in middle school, she was so interested in beauty that she already knew she
wanted to make a total beauty shop and become a specialist in beauty industry.
So, CEO Hwang Kum-hee left her job and went abroad to study after working in the beauty
industry of Korea's leading conglomerate, thinking that she would build a total beauty
shop that she had dreamed of since she was young.At that time, she gained more professional
knowledge about many cosmetics and beauty products in Europe served as the director of the
French Salon brand, which was a conservative and high-minded brand for about a year.
After returning to Korea, CEO Hwang Kum-hee decided to introduce the service of high-end
salons that she experienced in Europe to Korea.
In 1991, when there was no esthetic providing premium services with European Cosmetics
products, she opened the ' Hwangkumhee Aesthetinc House' in Cheongdam-dong.
The European skin care system soon led to word-of-mouth and continued to attract shoppers
to Cheongdam-dong shops./Over the next 10 years, realizing that the beauty trend is changing,
CEO Hwang-Kumhee happened to find foot massage service at a large U.S. supermarket and
was inspired to run an esthetic at a large discount store in Korea and she had delivered a
portfolio and business plan to well-know large retail company in Korea.The result was
successful. The first E-Mart Jukjeom branch opened for the first time, and it has expanded
up to 12 stores.After entering the large retail store, CEO Hwang Kum Hee launched a
cosmetics brand named after herself because of her long time desire for cosmetics, and was
recognized for the quality of her cosmetics through home shopping, duty-free shops, drug
stores, and overseas distributions.For such a long time, Hwang Kum Hee has been called an
authority on skin beauty in the modern era through continuous research and development
of "esthetic" and "home esthetic."CEO Hwang Kum-hee will continue to make sure that the
'Hwang Kum-hee' and 'Hwang Kum-hee House' brands can be trusted by customers.